eDiets.com, Inc. (NASDAQ:DIET) is a leading provider of weight loss services, information and products based in Fort Lauderdale, Florida. Millions of people have visited the company's flagship website, which was a Forbes.com pick for "Best of the Web" in the diet and nutrition category.
The company generates revenue in five ways:
We sell subscriptions to our online weight-loss program.
We sell subscriptions to our home meal delivery weight loss program.
We derive licensing revenues for the use of our intellectual property, and development/consulting revenues for the design and implementation of private-label nutrition websites.
We sell advertising throughout our content assets, which are our diet, fitness and healthy lifestyle-oriented web sites.
We sell diet, nutritional and fitness products through our online store.
We pioneered online dieting. We have been offering subscriptions to our online weight-loss program in the United States since 1998, when we launched our first diet plan. Our online programs are personalized according to an individual's weight goals, and food and cooking preferences. Members have access to shopping lists, recipes and weight management tools. eDiets offers approximately twenty different digital diet plans, some of which we have developed and some of which we have licensed from third parties.
We have been offering our home meal delivery service in the United States since 2006. Our meal delivery service ships chill-fresh, nutritionally balanced meals, snacks and desserts directly to the doors of customers seeking a convenient way to eat well and lose weight. Customers can choose a 5-day or 7-day plan that includes breakfast, lunch, dinner and a snack. Our meals were named Epicurious.com's "Top Pick" among weight loss meal delivery services for Best Taste and Nutrition.
Both our online and meal delivery subscribers have access to a wide array of support services, including access to registered dietitians, nutritionists, a fitness expert, interactive online information, online communities, articles, message boards and online meetings.
In 2006, eDiets entered the corporate licensing business with the acquisition of Nutrio.com, now eDiets Corporate Services. eDiets Corporate Services builds and hosts customizable private label health and nutrition websites for which we receive development fees and licensing fees for the ongoing use of our intellectual property, which includes meal and fitness plans, logs, journals, tools, community and loyalty incentive programs. We provide these services primarily to the health insurance, pharmaceutical and food industries.
Our advertising revenues are derived from our flagship website, The site includes free, regularly updated content developed primarily by our in-house editorial staff. Content is grouped into "channels" including Diet & Nutrition, Fitness, Mind & Body, Health, Food & Recipes and Success Stories. Additional advertising revenues are generated through placements in our free, opt-in email newsletters and through placements within the subscription sales process.
In 2009, we re-established our online store where customers can purchase nutritional supplements and other diet related products such as fitness equipment and exercise videos.
